INTRODUCTION

YK SOUS is a local fashion line created by hip hop impresario and Paint Artist Yk Zenkaichi, the founder of the 1st time Indonesia HIP HOP Clothing in 1999. The name of "YK" comes from his initial name and "SOUS" comes from French language mean's a dream, so the name of YK SOUS is mean a dream of his self to Spread a Hip Hop culture in Indonesia from the music, fashion and life style on side by side.

YK SOUS has published on national TV program like MTV JAMZ, MTV Cribs Indonesia and Music Videos as an endorsement for the Indonesian hip hop artist, and also got a good trust from local radio to present some event like emcee battle, fashion show, hip hop quiz Etc.

The fashion line is an upscale mix of sporty urban fashion with classic royal empire style. For example, Hoodie concept jacket are paired with semi baggy jeans, crisp with gold embroidery and sneakers shoes. YK SOUS are picked the Holly Grail for the trademark Logo with a reasonable concept of Empire State of Hip Hop.