INTRODUCTION

YK SOUS is a local fashion line created by hip hop impresario and Paint Artist Yk Zenkaichi, the founder of the 1st time Indonesia HIP HOP Clothing in 1999. The name of "YK" comes from his initial name and "SOUS" comes from French language mean's a dream, so the name of YK SOUS is mean a dream of his self to Spread a Hip Hop culture in Indonesia from the music, fashion and life style on side by side.

YK SOUS has published on national TV program like MTV JAMZ, MTV Cribs Indonesia and Music Videos as an endorsement for the Indonesian hip hop artist, and also got a good trust from local radio to present some event like emcee battle, fashion show, hip hop quiz Etc.

The fashion line is an upscale mix of sporty urban fashion with classic royal empire style. For example, Hoodie concept jacket are paired with semi baggy jeans, crisp with gold embroidery and sneakers shoes. YK SOUS are picked the Holly Grail for the trademark Logo with a reasonable concept of Empire State of Hip Hop.

KNIGHT'S ARMOR HOODIE

This hoodie born cuz the influence of Empire Knight, a Knight was a member of the warrior class of the Middle Ages in Europe who followed a code of law, we adopted the sacred knights who resurrect to be a sword knight from hell. We designed the hoodie like the black armoured so will appear the heroic, dreadful and darkness effect. The fabric material we use is 100% cotton with velvet for the accesories in shoulder pad, chest and inside the hoodie made the hoodie look more solid and luxurious. we are choose a gold embroidery than silk screening cuz the embroidery is look more glamour, and solid in graphics line than a silk screening and we add the brass gold for the button and zipper as the accesories. This hoodie is recommended by YK SOUS cuz the design, look, and concept is very limited.

THE HOLY GRAIL HOODIE

The Holy Grail is a sacred object figuring in literature most often identified with the dish, plate, or cup. The development of the Grail legend has been traced in detail by cultural historians, also in Indonesian empire The Holy Grail is usual used by King at the ritual on supper ceremonial as toast the honor. It is a legend which first came together in the form of written romances, The early Grail romances centered on Percival and were woven into the more general Arthurian fabric. The Holy Grail is the official logo of YK SOUS clothing and it takes from our innovation of royal classic theme to be the baseline the empire state of hip hop. we are produce this hoodie with 3 basic line color there's a red, white and black as the classic color themes, crisp with gold embroidery and shoulder pad with gold brass and zipper to rised the luxurious impress. the fabric material we used is 100% cotton in a good quality weft with computerize embroidery technology, cuz we concern about the final result in the graphic design must to be detail.This hoodie is recommended by YK SOUS cuz the design, look, and concept is very limited.

> HOWS HOLY GRAIL LOOKS

http://www.youtube.com/watch?v=6hGERkJsDUc&feature=player_embedded

THE ROYAL EMPEROR HOODIE

The Royal Empire is the basic influence for this hoodie, the combination of color will bring u to the age also font style and floral vector is added to this royal empire hoodie is become more classic, and it make u feels like that u are the man on the empire. YK SOUS are trying to make u still comfort with the hoodie, so the fabric material we used is 100% cotton with a good quality weft in computerize embroidery that created the graphic design more detail and also we mix with sporty urban style it make u look more casual, energetic and sporty. This hoodie is recommended by YK SOUS cuz the design, look and concept is very limited.