
YK SOUS has published on national TV program like MTV JAMZ, MTV Cribs Indonesia and Music Videos as an endorsement for the Indonesian hip hop artist, and also got a good trust from local radio to present some event like emcee battle, fashion show, hip hop quiz Etc.

The fashion line is an upscale mix of sporty urban fashion with classic royal empire style. For example, Hoodie concept jacket are paired with semi baggy jeans, crisp with gold embroidery and sneakers shoes. YK SOUS are picked the Holly Grail for the trademark Logo with a reasonable concept of Empire State of Hip Hop.